The Motor Show was held at the International Convention and Exhibition Centre and exhibitors displayed almost all the leading manufactures’ products across its eight halls. The Green initiatives taken up by the automobile giants received a lot of attention at this prestigious show which is held after every two years. The concept of sustainable mobility also seemed to gather much momentum in the Middle East Region. Luxury brands like Rolls-Royce, Mercedes Benz and BMW along with Aston Martin, Bentley and other major brands made their presence felt at the Motor Show. AC cars like Luxgen and Shelby Supercars were also unveiled at the show.

The response and the sustained commitment of the global motor industry made the 10th anniversary of the show very memorable. The show was also marked as the 10th and 20th anniversary of BMW and Lexus respectively. The German manufacturer of the luxury Audi also had many of its latest lightweight models like A5 on display which is a sportsback car is 5-car Coupe concept. The A5 cabriolet and the stunning Audi R8 V10 were among the other cars that were showcased by Audi at the Show this year.

The organizers of the Dubai Motor Show have confirmed that the prestigious show that would be held from 16th to the 20th of December will feature 13 exclusive global car launches, a record in itself. Apart from this, the show which will take place at the Dubai International Convention and Exhibition Center will also have 40 regional premiers. There will be a great number of models that would make their worldwide debut; among these are the new Mercedes G-Class Edition’79, the Kepler Motors Motion and the Renault GCC Fluence.

Helal Saeed, who is the CEO of the Dubai World Trade Center, expressed his joy at organizing the show and said that hosting a record 13 launches is a testament to the importance of this show to the industry. The experts from Business Monitor International have predicted a huge growth in the market sales of Dubai in 2011. The regional markets are expected to help car manufacturers reap great benefits by supporting growth of premium luxury and fuel-efficient cars. The rate at which the compact cars are growing, it would not be surprising if they displace the SUV segment in near future.

The Dubai Motor Show is expected to have over 200 leading car manufacturers of the world apart from some new exhibitors like Kepler Motors, Mantide and London Taxis International. Some of the most awaited cars include the BMW’s Active Hybrid 7 and the S400 from Mercedes- Benz. The Ultimate Aero manufactured by the Shelby Supercars with a top speed of 439km/h is certainly expected to be among the top launches at the show.

With a range of beautiful new models intended to showcase its commitment to sustainable mobility, BMW is all set for the 2009 Dubai International Motor Show which is expected to be held between 15th and 20th of December this year. BMW is planning to unveil as many as 12 new models at the upcoming show. The models include the new BMW 760Li Individual Edition, BMW Gran Turismo, X5M, X1 and X5 10th year anniversary edition.

BMW’s commitment to sustainable mobility will be demonstrated by Models like BMW Active Hybrid 7 and Active Hybrid X6. The phase one of the Efficient Dynamics strategy of the company has already seen over 1.5 million vehicles being fitted with Efficient Dynamics technologies. The paths to zero-emission cars have been very rosy for the company and they have been able to achieve a lot of success. The launch of BMW Active Hybrid and X6 models would mean that the phase two of the Efficient Dynamics strategy has been activated. These two vehicles would also integrate to reduce fuel consumption and emissions.

The attendees would be informed about the strategy by a BMW Active Hybrid expert who has been called upon from Munich. The Joy marketing campaign launched by the company would be pivotal to the company’s communications at the Show. Phil Horton who is the MD of the BMW group in the Middle East said that the Show would be used as an opportunity by the company to showcase the new models and advances that BMW has made in design and sustainable mobility.