It is no longer a new concept to use Facebook for promoting brands and products. Ford is also not new to this. The motor giant is using the Facebook Page to unveil its iconic Explorer’s 2011 model. This campaign has been running for quite a while now and there have been several teaser photos as well videos that have been posted so far since Ford announced the launch earlier this year.

Scott Monty, Communication Manager said that the best way to promote the all new Explorer was through as it was a sure shot way of reaching out to its audiences. The first day saw a whopping 53,000 people visiting the Ford Explorer page on Facebook and it exceeded Ford’s expectations.

This is the first time that any car has been unveiled over a social networking site and not an auto show. The main reason behind Ford’s decision to unveil this highly anticipated car in this fashion was that, they wanted the entire focus to be on them and in a regular auto show there are too many cars on display to get this sort of attention. Apart from this, the other reason stated by Ford was that auto shows can at times be a one way communication, whereas on Facebook it is far more interactive.

The Facebook page was primarily used to reveal photos and interviews with engineers and designers before the actual unveiling of the car. This has surely given this car a head start that very few cars have received till day. There are ample chances of this trend to be soon adopted by others too.