With a range of beautiful new models intended to showcase its commitment to sustainable mobility, BMW is all set for the 2009 Dubai International Motor Show which is expected to be held between 15th and 20th of December this year. BMW is planning to unveil as many as 12 new models at the upcoming show. The models include the new BMW 760Li Individual Edition, BMW Gran Turismo, X5M, X1 and X5 10th year anniversary edition.

BMW’s commitment to sustainable mobility will be demonstrated by Models like BMW Active Hybrid 7 and Active Hybrid X6. The phase one of the Efficient Dynamics strategy of the company has already seen over 1.5 million vehicles being fitted with Efficient Dynamics technologies. The paths to zero-emission cars have been very rosy for the company and they have been able to achieve a lot of success. The launch of BMW Active Hybrid and X6 models would mean that the phase two of the Efficient Dynamics strategy has been activated. These two vehicles would also integrate to reduce fuel consumption and emissions.

The attendees would be informed about the strategy by a BMW Active Hybrid expert who has been called upon from Munich. The Joy marketing campaign launched by the company would be pivotal to the company’s communications at the Show. Phil Horton who is the MD of the BMW group in the Middle East said that the Show would be used as an opportunity by the company to showcase the new models and advances that BMW has made in design and sustainable mobility.