Klaus Maier is perhaps the most fortunate regional president of the Mercedes Benz group. We might as well think that he is more efficient than lucky, as in the last one and a half year he has given an astoundingly large number of sales. Extending his expertise in the regional market, Mercedes Benz has launched the C-class Estate in China recently. This car comes in two models, C200 CGI and the C300; and the two models have been priced 430,000 Yuan and 548,000 Yuan respectively.
The launch of Estate has ensured that Mercedes is the first auto manufacturer to launch a luxury station wagon in the country. This proves Mercedes Benz’s commitment towards this market and its desire to provide the very best.
This car was launched during the auto fare in Beijing this April and Mercedes had started taking pre-delivery orders already during that time and it was a huge hit amongst the Chinese customers. This great response from the customer has given Mercedes a great boost in terms of its new model and it has played a major in Benz’s overall success.
The initial reports are highly encouraging, as they have already delivered around 46,000 vehicles to the Chinese customers and there has been an incredible increase in sales volume, almost 118%. This growth rate makes this car the fastest growing car during this period. It is no doubt that Mercedes is a market leader and most of its models have done exceedingly well and its extension of the leadership in the Chinese market ensures its global leadership.
